Vidya Balan’s Career Bollywood Shows don’t play rule succeed: Bollywood has a few unwritten and absurd, but sacrosanct, rules for its leading ladies. The audience does not want to see a film with a female lead. A heroine has to be young and has to have a gym-toned bikini body. In the decade plus years that Vidya Balan has been on the marque, she is broken these rules many times over. And there is no stopping her.